Have you ever wondered what happens behind the scenes of an organization like WASO? We’ve decided to draw back the curtain and introduce you to some of our incredible admin team, without whom the concerts you enjoy would not be brought to life.
Name: Cara Fesjian
Job Title: Marketing Coordinator
Time with WASO: Since Feb 2018, coming up on 2 years!
What are the main responsibilities of your role?
Coordinate cross promotion, mailouts, and print distribution, send out pre-concert reminders and post-concert surveys, conduct regular sales analysis, and keep the company up to date with concert feedback and sales outcomes.
What do you love most about working at WASO?
The music! And the people.
What is your favourite WASO music memory?
This past July, Armenian cellist Narek Hakhnazaryan joined the orchestra for Shostakovich’s 1st Cello Concerto. I’m Armenian, so I was pretty excited. The concerto was breathtaking, but then Narek played a rendition of Giovanni Sollima’s Lamentatio as an encore where he sang while playing the cello… It was so moving, I cried!
Do you have any hobbies?
I walk, run, bike, write and listen to music, read about developments in neuroscience, data science and AI.
Do you have a favourite composer or piece of music?
My favourite composer is Benjamin Britten. He has written some of the most interesting choral music out there, and he also does an incredible job of incorporating children’s voices into his music. (See his opera A Midsummer Night’s Dream.) Favourite piece is a hard one, but Bartok’s Concerto for Orchestra is up there along with Ravel’s String Quartet and some of his orchestrations.
If you could choose to do any other job in this company what would it be?
Executive Manager, Artistic Planning.
Do you have a go-to Karaoke song?
September – Earth, Wind & Fire
Favourite travel destination or somewhere you can’t wait to visit and why?
I love the US national parks, like Zion, Arches, Yosemite, and Joshua Tree, but I can’t wait to spend Christmas in New York with my family this year as it will be our last holiday spent in my childhood home.