Media Release
31 August 2010
WASO Appoints New Corporate Development Executive
The West Australian Symphony Orchestra has appointed Melanie Roosendaal to the position of Executive Manager of Corporate Development. Melanie will start her appointment with the Orchestra on 1 September.
Craig Whitehead, WASO Chief Executive said, "Melanie was selected after an intensive recruitment process and I'm pleased to welcome her to this important leadership role within the corporate development team."
"WASO has developed successful and lasting partnerships with around 75 high profile corporate partners and Melanie will take the lead in building on this success," Craig said.
"The Orchestra always seeks to deliver valuable benefits beyond its contractual obligations, and continues to pride itself on its ability to meet and exceed the needs and expectations of its Corporate Partners."
In 2009 WASO received over $2.8 million in corporate support from its partnerships with a range of local and international businesses.
Melanie joins WASO from the Fast Moving Consumer Goods industry where she was Sponsorship Executive for Brownes Foods. In her two years at Brownes Melanie initiated a number of community sponsorships at grass root level with organisations including the Perth International Arts Festival, Telethon, Perth Zoo and the WA Football Commission. Melanie was also involved in relaunching the Brownes brand and activating a number of regional events and sponsorships in Western Australia.
Prior to joining Brownes, Melanie spent 10 years in the tourism and hospitality industries in a number of roles including Director of Sales and Marketing for the Rydges Hotel.
On her appointment to the corporate development position Melanie said, "I am excited to be joining a prestigious and vibrant arts organisation. I look forward to working with the orchestra, board and executive management team to generate revenue which will allow WASO to enrich the lives of all Western Australians through music."
For more information please contact:
Paula Schibeci
Public Relations Manager
West Australian Symphony Orchestra
Tel: (08) 9326 0061 Mob: 0417 915 235
schibecip@waso.com.au